Sunday, November 05, 2006


Barry Scwartz in this book "The Paradox of Choice" complains how vendors create a multitude of options for consumers in their clueless quest of helping them, but what ends up happening is customers are confused, frustrated and feel downright rejected. To experience this first hand, try buying a laptop at Dell, or a ticket from Orbitz. They make me fell stupid and dumb...

But I wonder what makes humans want options, unless ofcourse they get it - at which point they hate themselves. We like going to malls better than the clothing store down the street, we prefer AMC 32 over good old cinema, the Walmart over the mom and pop grocery store... Its analysis - paralysis, we are gradually becoming more indecisive and losing our identity. Its confusion... its chaos. Life sucks!

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