Call me antisocial but

I am getting really sick and tired of people (bloggers & consultants, especially) who talk about social media, social networking, social graph - basically, everything social.

Other words that make me puke - tagging, collaboration, monetization, revenue model, web 2.0, strategy, execution, viral, unique, branding, marketing (strategy)

Here's some words that we use internally, might be meaningless for you, but are quite refreshing for us...

participation instead of social

currency instead of monetization or revenue model

direction instead of strategy

implementation instead of execution

distribution instead of marketing

interesting instead of viral

useful instead of unique

What makes you puke?