When P<>NP is good

Back in grad school doing my Math major, I dreaded problems where P <> NP - which in layman's terms meant that the problem exploldes in complexity beyond a certain size and gets impossibly harder to solve.

Now, as it comes to marketing, I dread situations where P=NP. Now, I do want the problem to explode, to reach a tipping point.

I had thought I had solved the equality problem. The quest continues...